The evolution of internet-enabled handsets has made it more convenient for people to surf the Web from anywhere, at any time. That means that people can virtually window shop and make payments for products or services at the click of a button.
As per Q1 of 2020, half of the US search traffic came from portable devices. According to UX stats for 2020, mobile use traffic has increased by about 30% compared to 2013 data.
Therefore, it’s essential to ensure that your website is accessible both by mobile phones and desktops.
(Source: Digital Intelligence Briefing)
Clients like to make comparisons before making a purchase decision. Three-quarters of customers will not come back to your site if you haven’t optimized for mobile.
Are you pressed for cash?
Website testing is expensive, perhaps the main reason most businesses avoid doing it. User experience statistics for 2020 show that just five users are enough to find 85% of your site’s issues.
(Source: Think with Google)
In a survey, Google found that the median time it takes for a landing page to load is 7 seconds. The company got the results after sampling 11 million global web pages using a 4G connection.
(Source: Think with Google)
According to user experience statistics, the possibility of a website bounce rate surpasses 100% if pages don’t load within a second. Although the bounce rate doesn’t directly affect ranking, a high percentage signifies a severe problem with your site. If your clients are leaving before they can look around, that will translate to little or no conversions.
Photoshop takes the most significant share when it comes to website design software. According to UI stats, the tool is a favorite among designers and is ahead of its competitors at 88%. Illustrator follows at 76.9%, Sketch third at 75%, and InDesign came fourth at 23.1%.
Virtual Reality (VR) immerses users into life-like experiences that are visually appealing, thus improving on UX. The industry is growing rapidly and will increase by $9.8 billion by 2022.
Now that you know the latest user experience trends, let’s check out some other numbers you need to know.
UX design is obviously user-oriented. The client is always right, no argument there. We all go from website to website without thinking twice – if we don’t like something.
The websites of eBay, Coca-Cola, IKEA (tell me where to stop) have set the bar so high!
When you visit amazon.com, the chance of leaving after 2 seconds borders on the impossible.
Why is that?
Once the website loads, our brain recognizes that is has found a Sunflower: images, sleek design, excellent mobile-friendly version, easy to use – the list goes on.
It just feels so natural to start adding items to the cart. They lure you in and then you just keep coming back for more.
(You are thinking about Amazon again, aren’t you? Yes, their UX design layout is amazing! And everything is super organized, you just have to love it… )
And there you have it: that’s what all users want!
According to first impression statistics:
Now that sends a negative message to users. Not many people will have faith in your company if it hasn’t invested in a mobile-friendly version. In fact, websites that are not optimized for mobile are generally considered bad UX websites.
You probably know this already, but:
51% of all internet traffic is now mobile. Well… our only option is to optimize!
(Source: Vitamin T)
Responsive design is one of the essentials. Mobile web traffic is on the rise, and in the years to come there are going to be more and more smartphone users.
Optimizing for mobile is easy, as well as affordable. Oh, and it has a ridiculous ROI.
Think about mobile gaming for a moment. Gamers of all ages want a superb user experience and designers are doing everything they can to make that happen.
One word: Fortnite. Its desktop and mobile versions are almost identical. Boom!
We can finally have almost the same experience on mobile, and we can take it with us everywhere we go. That’s the beauty of mobile these days.
(Source: CompareTheCloud.net, Statista)
The vast network of smart objects continues to expand further. Actually: